Publications

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2014

Herlyn, E.; Radermacher, F. J.

Was kann das Marketing für die Nachhaltigkeit tun? Book Chapter

In: Meffert, H.; Kenning, P.; Kirchgeorg, M. (Ed.): Sustainable Marketing Management - Grundlagen und Cases, Chapter 21, pp. 429-463, Springer Gabler, Wiesbaden, 1, 2014, ISBN: 978-3-658-02436-9.

Abstract | Links | BibTeX | Tags: Marketing, Nachhaltigkeit